Released on: September 10, 2008, 2:08 am

Press Release Author: kamal kumar thakur

Industry: Internet & Online

Press Release Summary: So you are starting a new membership site, but can not decide
whether to make it a free or paid membership? There are advantages to both options
of these models of membership marketing; some are obvious benefits while there are
others you may not have considered.

Press Release Body: So you are starting a new membership site, but can not decide
whether to make it a free or paid membership? There are advantages to both options
of these models of membership marketing; some are obvious benefits while there are
others you may not have considered.
It is important to consider all pros and cons of a free membership versus a paid
membership, so you can decide which business model is ideal for your membership
marketing ventures.
Free memberships have hidden benefits. People love free things, and they are very
likely to sign up as a member if they are receiving something for nothing on a
regular basis. For illustration, you might have a PLR article membership and the
free membership provides people with 5 free articles per month. If they enjoy this,
they could then have the choice to upgrade to the paid membership.
Obviously, the main benefit of a paid membership is that you will earn money on a
regular basis, whenever each member\'s subscription is due.
Paid memberships can provide you with the funds to outsource a lot of the work
involved to bring new content to members. It can also allow you to expand your
membership marketing horizons by investing in advertising and promotion.
As mentioned above, the free membership can be the method employed to have people
sign up. They can then be presented with the option of upgrading to the paid
membership in order to receive more content or higher quality content (depending on
what type of membership you are running).
Ultimately the combination option can be considered the best choice for most
membership marketing situations. It provides the best of both worlds by encouraging
people to sign up to receive content for free, and also to upsell them to the paid
membership. Naturally, every situation will have a different requirement so you will
need to assess your situation before making a decision. Before you even begin making
a membership site, you must research whether there is a market for your products.
Then set a target to acquire a certain number of new members every week or every
month.
To lower your cancellation rate, make the free membership highly attractive by over
delivering. As long as people are members of the free option, you can stay in
constant contact with them and show them the benefits of upgrading to the next level
of membership.
The free version is simply the front door that new members take. If you want to keep
them in the house, then delivering quality content on time is vital.
Pricing your membership is another factor you must spend time considering. Look at
similar memberships and price yours competitively. Do not under price as people may
think you are not running a quality membership. Likewise, overpricing can turn
potential members away.
Membership sites provide the ultimate recurring income model. They have the ability
to bring you continuous income on a monthly basis while helping you build good
relationships with your members, resulting in a highly rewarding experience for both
you and your members. Best of luck on your membership marketing pursuit.

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